Digital marketing is a means of promoting or selling products or services through digital channels such as search engines, websites, social media, email, and mobile apps.
Here, we are going to discuss some of the digital marketing avenues that help businesses reach people online.
Search Engine Optimization
SEO is the process of deriving website’s traffic via increasing the visibility of a website, blog or a web page on web search engine. If you want to drive organic traffic via SERPs without paying money, you can make use of this avenue of digital marketing to boost up the online presence of your business’s website.
Social Media Optimization
SMO stands for Social Media Optimization. It also plays an important role in increasing brand awareness, building brand image, attracting new visitors along with getting connected with the existing visitors through all major search engine platforms such as Facebook, twitter, Instagram, LinkedIn, Pinterest, Reddit, YouTube, Tumblr etc.
Pay Per Click
PPC stands for Pay Per Click, also known as Google Ads now. It is another aspect of digital marketing, in which the advertiser pays a charge whenever their ads are clicked. So, precisely, it’s a way of buying visits online to your business. So, it is critical process of digital marketing as it allows your website’s results to appear before your competitors.
Content marketing is a strategic marketing approach focused creating, publishing, and distributing content for a targeted audience online. Generally, this strategy is used by business for attracting more attention and general leads, engaging an online community of users, increasing brand’s credibility as well as awareness etc.
Email Marketing is one of the highly effective digital marketing strategies of sending emails to prospects and customers. In simple words, email marketing is the use of emails to promote your business by sending advertisements, request business, or solicit sales or donations.
Mobile marketing is another digital marketing avenue that consists of ads that appear on mobile smartphones, tablets, or other mobile devices. As we all know that mobile devices have become an integral part of our lives. Thus it is very effective online marketing technique to reach a specific audience on their smartphones, tables, feature phones through websites, E-mail, SMS and MMS, social media, or mobile applications.